Reframing Momfluencers with Sara Petersen

This week, we are talking all things momfluencers with author Sara Petersen whose new book Momfluenced comes out this month. We reminisce with Sara about some of our favourite momfluencers, and why they also irritate us. We discuss the weight mothers carry to perform a certain kind of motherhood online, and some examples of mom culture getting it really right that you'll want to check out.

Sara has written about motherhood and feminism for The New York Times, Harper's Bazaar, The Washington Post, and elsewhere. She also writes the newsletter In Pursuit of Clean Countertops, where she explores the cult of ideal motherhood. She lives in New Hampshire.

Rebekah Taussig and Mia O'Malley, two momfluencers who are disrupting the assumption of a monolithic online culture
Karni Arieli's project Eye Mama
For more from Sara, follow her on Twitter and Instagram, and check out her website